For Iren, acting sustainably does not only mean working every day for the ecological transition of territories, it also means creating value for communities by pursuing the most formidable passions.

We believe in a broader conception of sustainability, which passes through culture and events that set people and cities in motion

When the music turns into the green

These prerequisites have enabled the Iren Group to support, as a partner, a lengthy season of music festivals with a green footprint. The aim of the Get Into The Green campaign is to tell about how to shape tomorrow for the new generations that will be living it.

Musical invasion with a green footprint

A lengthy season of music festivals awaits the Iren Group, which, city after city, weaves together partnerships and publicises green issues, raising awareness and promoting sustainable solutions.

Turin, what a show - 10-14 May, Turin - Visit
Fringe Festival - 7-29 May, Turin - Visit
Ligabue @Campovolo - 4 June, Reggio Emilia - Visit
One. No one. One Hundred Thousand. @Campovolo - 11 June, Reggio Emilia - Visit
Jazz festival - 11-19 June, Turin - Visit
La Barbera Incontra - 17-19 June, San Damiano d’Asti - Visit
Goa Boa Festival - 24-26 June, Genoa - Visit
Musa - 24 June-6 August, Vercelli - Visit
Sonic Park - 26 June-20 July, Stupinigi - Visit
Nervi Music Ballet Festival - 26 June-29 July, Genoa - Visit
Asti Musica - 7-17 July, Asti - Visit
Parma City of Music - 7-19 July - Visit
La Spezia Summer Festival - 8 July - 14 August, La Spezia - Visit
Moonland - 20-24 July, Sarzana - Visit
TOdays - 26-28 August, Turin - Visit
MITO - September, Turin - Visit

This campaign was kicked off by the Music Everywhere initiative, implemented as part of the “Turin, what a show” campaign in collaboration with the City of Turin. In the days leading up to the Eurovision Song Contest 2022, the city of Turin was at the centre of the European music scene and the Iren Group teamed up with the Turin-based group Eugenio in Via Di Gioia to transform the city's neighbourhoods into an open-air stage.

Music Everywhere allowed music to resound with joy in the streets and squares of the city, giving rise to creative spaces and places of choice for a widespread culture capable of shortening the distance between musicians and audiences, between the centre and the suburbs.

The backdrop of the Get Into The Green campaign and every single musical event is people getting themselves in motion for a passion. In the same way, the Iren Group wants to translate the principles of circularity and care for the environment into action, achieving sustainable growth for the future of the territories.

A concrete commitment to Sustainability

Sustainability is a goal that Iren wants to achieve not only through culture but also in the objectives of the Business Plan. Sustainability means taking care of the planet starting with the territories and the people who inhabit them: the investments of the Iren @2030 Business Plan are designed to improve citizens' quality of life with new forms of energy generation and distribution, electric mobility and energy efficiency in networks and buildings.

The new Business Plan Iren @2030 envisages € 12.7 billion of investments, 80% of which will be dedicated to the ecological transition and sustainability by 2030. A great commitment, with the ambition to be protagonists of a historical moment in which we can all act together to make the future a beautiful place in which to live.